This is the lightbox content section, in this example the content is being drawn from the member’s wordpress content editor field that you are familiar with. We can also draw the content from the member’s description field in their profile form. In fact we can draw content for this section from any custom field attached to the member. The content in this section can be formatted and simple shortcodes like contact form 7 (used below) will also be accepted. You can also embed iframes here from YouTube, Vimeo, Vine, Google Maps, etc.